Content marketing still proves to be one of the most productive channels for customer acquisition. In fact, businesses as big as HubSpot claim content marketing as their number one channel for customer acquisition.
And even for most B2B businesses, where content marketing is widely used, using the right content marketing tools can be the difference between decent content and stellar content that converts.
For my own businesses, I write so much content that it would be impossible for me to even keep up by myself.
If you want to make sure that content marketing becomes a highly profitable channel for you, the first thing you need to realize that you cannot do it alone, and having powerful tools behind you means that your business can be even more successful without breaking the bank.
Here are 30 tools you should use to make your content marketing stand out.
1. Crazy Egg
Crazy Egg was founded by Neil Patel and is one of my favorite tools because it shows me where my customers are clicking on my website. This helps significantly with planning content, doing A/B testing to see whether long form versus short content does better and whether your call to action (CTA) is being recognized.
Google Analytics may seem like an obvious tool for marketers to use for their websites but it helps me see things such as who is coming to my website, which page they go to, when do they drop off, and much more.
Simply Measured is one of the top websites for learning more about your social followers. From Facebook, Instagram, Twitter, and even Vine, this product does it all regarding telling you exactly what’s happening with your social channels.
When I first started writing I had no clue what proper grammar really looked like and thankfully Grammarly helped me with this. The tool is a mac application as well as a Google Chrome extension that lets me see what grammar mistakes exist in my writing.
When you start your content marketing efforts you can afford to write articles on your own once a week. But the moment that you notice results in your content marketing you will want to turn to Contently for help. You can set a budget and hand pick freelancers for the content titles you want to publish.
Similar to Contently, Upwork is a great way to pick freelancers to edit and even ghost write content for you for as low as $12 per article. I’ve used Upwork to even create design elements for my blog or creating ebook covers.
The very last thing you want is to produce content that no one cares about. Thanks to Quora I can quickly go through and see what are trending topics that would be of interest to my readers.
Google Trends is a great content marketing tool to analyze what’s happening in your field of expertise. I turn on google trends to learn about everything from SEO, Content Marketing, Social Media, and digital marketing.
The best part is Google sends me a list of the top trends every morning from around the world. The ones that are the most interesting are what I use to write about.
Similar to Quora I love using Reddit to find what people are talking about. You may think it is just a site that people can go and waste time on, but it is one of my favorites to learn about what others are talking about.
BuzzSumo is a fantastic tool to see what types of content have done best on which platforms. You can type in a keyword or multiple keywords to see what are similar titles.
My favorite part is sorting based on social networks to see which types of content did the best. I use this for not only chiragkulkarni.com but for the places I contribute to as well.
One of the best forums to date for inbound marketers is also one of the best places to here about what your perspective audience’s challenges are. You can read other posts, comment on other people’s challenges, and even link to content that can help solve reader’s problems.
As Gary Vaynerchuk loves to say, twitter is more of a listening tool than a microphone for marketers. I love going to search.twitter.com and typing in a key work to find what people are really curious about. I take some of those pieces and jump into the conversation.
It helps to reach out to people with a large amount of twitter following. If you want to learn how to increase your twitter following, click here.
Finding trending and highly shared news can be a challenge in our overly noisy environment. That’s why I love Flipboard because I can follow influencers and see what they are talking about. I love writing highly shared articles because they get shared the most.
Crowdfire is a platform I swear by because it helps me grow my engagement for the posts from the areas I write content for. It has a very simple engaging UI that makes it extremely easy to follow the most engaged followers of your network.
Feedly is a good content marketing tool for finding and writing engaging content that people will love. I love using it find good topics to add to my Buffer which helps my Crowdfire team be increasingly aware of what’s happening.
Buffer is a tool that I use to schedule tweets when my content is coming out, along with adding interesting titles from my Feedly account. The best part is it’s free and then allows you to upgrade if you would like.
Audiense (formerly Social Bro) is the go-to platform for social listening, social marketing, and even social advertising. My favorite feature is tracking ROI on paid media which can be pretty difficult to do otherwise.
Snip.ly is a content marketing tool for taking the visitors that read your content and giving them a call to action at the bottom of your page.
For example, if you click on a link from a tweet that I posted at the bottom it may say something like “be sure to check out my latest blog post on CRO” with a link to the blog post.
Adding images to your social or content can dramatically increase your engagement rate. The best part about Addtext is you can add text to royalty free images. I love doing this for my daily tweets that drive engagement and conversions through the roof. It takes less than 30 seconds too!
Canva has become one of my favorite tools for designing pitch decks, brochures, flyers, twitter cards, website pop-ups, and more. It’s simple to drag and drop allows you to make design elements and many of their site materials are free for use.
Outreach and Promotion
What’s the point of writing about certain people or companies and not using their networks to grow your subscriber base or readership? That’s where contentmarketer.io comes in and is a major player when it comes to finding and reaching out to influencers.
You can use the platform to find their email address, and twitter username to make outreach that much easier.
Have you ever sent an email and were left wondering whether the individual received your email or not? I had my doubts in the past but not with Sidekick, a quick an easy way for me to see whether people have opened my emails.
This is a great content marketing tool for reaching out the influencers and creating follow-ups to make sure they received your emails.
MailChimp is a great product for email marketing, especially because we all know that email is king when it comes to marketing. The simple interface makes it easy to deploy emails quickly.
And if you are new to email marketing, they have a free plan till you hit a certain amount of subscribers.
With over 60 million unique visitors and 10 million presentation uploads, it’s no doubt that Slideshare has a lot of valuable content. Use this product to create visuals of your content, presentations, and even promote your content.
25. Promoted Posts
If you have a Facebook page that gets a decent amount of engagement you will have to use promoted posts for Facebook to increase your engagement of your content marketing. With only a few dollars you can drive significant traffic through diligent A/B testing.
Timing is everything in the marketing world and that’s why I love Tweriod. It’s one of the best products when analyzing your twitter account and giving you actionable times to publish content that has the best chance of getting read, and driving the most engagement for your articles.
The number one thing to describe Marketo as is all together. It has what every marketer needs from email marketing, to lead management. The only downside is it isn’t as friendly as some of their competitors but is still the prime tool for a large enterprise like GE.
A/B Testing is a boon for content marketers. One of the best ways to increase engagement on your articles is to create domains from referring websites.
For example, if you have traffic coming from Facebook, having a facebook focused landing page using Optimizely is one of the best things to increase engagement on those posts.
If you do content marketing, you have to use Ahrefs for link building. Type in competitor domains and see backlinks of your competing websites.
You can then use this information to email the competitors to link to your newer and better content instead of your competitors. The second best option is to guest blog on those websites linking to your competitors to get a link to your website.
IFTT is one of those platforms that you wouldn’t know you need, but becomes a huge benefit across syncing more than 400 different channels such as Buffer, Feedly, etc.
What are some of your favorite content marketing tools? Comment on the ones I haven’t featured below.